What cost per wear really means
Cost per wear is a simple idea: take what a bag costs you, and divide it by the number of times you actually carry it. It is the honest way to judge whether a bag earns its place, and it usually tells a different story from the price tag.
The maths of buying
A Lady Dior retails for about R100,000. Carry it 20 times in a year and that is R5,000 a wear. Carry it 50 times and it falls to R2,000. The trouble is that most occasion bags are worn far less than that, and the money is locked in one bag sitting in a wardrobe.
Buying only makes sense for a bag you will carry often, for years, and still want at the end.
The maths of a membership
Renting through a Kaya membership costs R2,499/mo, whichever bag you carry. Carry your bags 20 times in a year and that is about R1,500 a wear. Carry them 50 times and it falls to about R600. Swaps are included, so changing bags does not change the monthly fee.
You also hold a refundable deposit of R2,500, or 5% of the bag’s retail value where that is higher, so R5,000 on a R100,000 bag. On a monthly membership, you pay from R4,999 to start: your first month plus the deposit. The deposit is due before your first bag is sent.